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Myth or Fact: Real Men Drink White Wine

Myth or Fact: Real Men Drink White Wine

Jun 26 2015

This is a guest post by our friends at The California Wine Club. For more than 25 years, they have been traveling the dusty back roads of wine country, seeking out tiny artisan wineries and selecting their best-handcrafted wines to share with wine lovers all across the country.  Great wine and beautiful outdoor spaces go hand in hand, whether you are toasting a wedding in a vineyard or toasting the sunset in your own beautiful backyard.

White Wine 

Myth or Fact: Real men Drink White Wine

Men drink white wine. We know, because Tobin James told us. Tobin is a winemaker who founded his wildly popular Tobin James Winery at a historic stagecoach stop in Paso Robles in 1993. His tasting bar is actually a western saloon, and people don’t ever want to leave--it’s too much fun, the wines are so good, and the staff is the best.

So when Tobin told us that guys drink white wine, we listened up: “Chardonnay is the only wine I drink,” Tobin laughed. (Well, maybe not the only wine, but surely one of his favorites.) “I love ours. It’s luscious, tropical, fruity, lots of melon and pineapple. I love that wine. Some 6 ft., 5” tall guy, a football looking guy, will come into the bar here. Says, ‘I just want to try the reds.’ I say, ‘Look, it’s my place, it doesn’t cost anything, try this white wine.’ He tastes it and goes, ‘I don’t like wines, but give me 3 cases. I like this.”

Figure it this way -- it can’t be just the ladies who are downing all that Chardonnay. Because the fact is, women like reds, too.

So says to Master of Wine Dr. Liz Thach, who is also a professor of management and wine business at Sonoma State University and also has a doctorate in Human Resources Development. According to her
survey of men and women wine drinkers, both men and women prefer reds. The top two wines for both men and women were Cabernet Sauvignon and Merlot. Overall, men choose reds over white by a higher
margin than women do, according the Dr. Thach’s survey.

Dr. Thach’s survey also indicated that though women buy more wine than men, the guys will spend more on a bottle than women will. Men’s favorite purchase? A red wine with big scores.

So for dad’s day, a highly rated Cab, Zin, Syrah or other red may be just the ticket -- even if he sometimes enjoys Chardonnay.

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